2012: Turning Talent into Turnover
Do you remember the TV game with the 100 in 1 cassettes? Do you remember having to stand-up to change the TV channel or using an HB pencil to rewind you SILK or SHAI music cassette? Worse still, do you remember the A and B sided radio cassette that a had a slight hiss or shrill when you played it. Come to think of it, that hiss, kinda’ gave it its character much like the almost inaudible sound of dust on the old-school LP players. Whatever happened to the good ol’days when talent was all you needed.
When I grew up school holidays were filled with the entire neighbourhood playing I’skopti and street against street soccer tournaments. Each street had its own “star”, an individual that played better than anyone else from that street. We even gave them cool international names like “Maradona wa-banna” and Dr. Khumalo. Contrary to the real Dr. Khumalo, ours had a skin complexion darker than a car security guard from Limpopo. He was dark, ugly and had the reddest (excuse the incorrect use of English, but its January) lips you ever saw, but give credit where it’s due; guy was a helluva’ soccerplayer. I wondered past his house the other day when I was visiting my mother and was told that he was in prison for some of other crime. Isn’t it funny how in every township, no matter how big or small there are more than enough of these stories: extremely talented individuals who achieved nothing with their talent. They threw it away for a ready supply of Carling Black Label, dating the local hot girl (who by the time they’d “shela’d” her, had been with more taxi drivers and Shuga-daddies than Brooke had had husbands on that God-awful daily soap) and a reputation for being the coolest loser amongst the losers.
Such great talent, wasted!
I have over the past few months been on a national roadshow with the premium mens’ lifestyle magazine, Destiny Man and Remy Martin talking to men of substance about substantive matters. During each presentation I raise the issue of talent. We talk entrepreneurship exclusively of talent in this country. Consider this, “where would the world be without Mark Zuckerberg’s contribution to it by way of facebook?” or “where would the employees of Capricorn FM be had Given Mkhari not taken his talent and passion for media and turned it into real economic enterprise?” Examples of people who have turned their talents into turnover are limitless. I have before made this point and will continue to insist on this, the real barrier to youth entrepreneurship development in South Africa is not access to capital, its rather that young people don’t understand the economic value of their God given talents. What separates the above examples is that they had the vision to see how their talent could change the world. Maybe Loocha magazine should coordinate a perfect storm: they fill the room with young, hungry and talented people and I deliver not only these motivational stories but also our business readiness methodology where we teach you not only how to monetize your talent but also how to manage it like a business. Just a thought.
But what we must all concede is that what separated timeless musicians like Billy Holiday, Ray Charles and Michael Jackson is that they understood the power of talent and used it to change the world. I have been to parts of the world where clubs play Brenda Fassie and Yvonne Chaka-Chaka and people (who have no knowledge of isiZulu) dance as if it were their last night out. What it is that makes their music this relevant? Why are they so iconic? Simple, they understood the power of their talents and used them.
This New Year can be a year of triumph or trial for you. It can be a year of joy or jealousy. It can be a year of life or loss. You choose.
Just remember: God tends to claim back his talents from those who don’t use them.
